IX. Mobile and Online Services

(The explosion in technology is allowing new and excellent ways of healthcare prevention and delivery)

CRITERIA: This award is for outstanding projects that made an impact in improving its healthcare delivery via the use of mobile technology and online services. Please include details of how the use of technology helped the hospital in providing better service to its patients. More weight is given to how well its patients were served by the services offered.

Scoring Factors:
(These are not the entry questions)

  • Does the project help the hospital serve its constituents better?
  • Did it reach the intended target market efficiently and effectively?
  • How well did the project use the basic and online marketing tools and was there innovation to meet the specific needs?
  • Does it have significant results or outcomes? Was there an increase in revenue? Are there testimonials, awards, or other support to show impact on the hospital's image and reputation?
  • Was the process and means by which the project was conducted adequate to meet its goals? Was the composition of the team about right? Was appropriate analysis or basic and online marketing tools used?